Earth Day Campaigns
In celebration of earth day, wayre hosts an annual site-wide sale. Each year, we developed a fresh, yet familiar take on honoring the planet by shopping small and sustainable.
Client
wayre
Year
Spring 2020-2023
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Led the creative direction for all Earth Day campaigns to celebrate our earth in such a way that aligns with our brand's values of sustainability and environmental consciousness.
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Shaped and communicated the brand's commitment to sustainability across all aspects of its operations, specifically on Earth Day to celebrate sustainability alongside the brand’s customers.
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Partnered with the marketing team to strategize market positioning year after year including organic & paid social, influencer marketing, copywriting, etc. to drive sales, customer retention and brand growth.
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Casted vision for photo and video direction for multi-channel campaigns and executed content shoots.
