services
As an exited founder and brand builder, I don’t just develop marketing strategies—I’ve lived them. I’ve built a category-defining DTC brand from the ground up, navigated market disruptions, pivoted during a global crisis, and bootstrapped to seven-figure growth. I bring an entrepreneurial mindset, hands-on leadership, and deep cross-functional expertise to every engagement.
Foundation & Brand Building
(For early-stage or evolving brands ready to disrupt industries)
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Differentiating and world building with depth, not just aesthetics.
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Making brand ethos a business driver and internal growth tool.
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Inform audience needs with data-backed action.
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Occupy the white space in a crowded market.
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Create a brand that builds traction.
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Creating resonance and empathy, not just recognition.
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Visual storytelling that drives action, connecting brand experience with assets.
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Advising on product-market fit, pricing, and optimization strategies.
Growth & Market Expansion
(For brands looking to scale, diversify or strengthen their market position)
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Driving impact & brand across channels with integrated strategies.
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Thoughtful engagement to maximize LTV.
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Build systems that turn brands into fans.
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Competitive analysis to uncover the whitespace & growth opportunities.
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Build awareness, affinity & equity.
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Positioning brands to win in new categories.
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Aligning with like-minded brands and influencers to drive results
Engagement & Community Building
(For brands focused on retention, brand advocacy or deeper customer relationships)
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Creative strategies that drive results with authentic storytelling.
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Crafting social strategies that create real engagement and meaningful impact.
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Develop authentic partnerships that drive ROI.
Business Development & Advisory
(For founders and executives looking to drive business growth)
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Create strategies to improve sustainability efforts.
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Thought partner to build vision and business direction.
Who I Work With
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Early-Stage Brands
Seeking to establish a strong brand foundation, launch new products, and stand out in the market.
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Scaling DTC & Omnichannel Brands
Navigating expansion, improving profitability, and refining marketing efforts.
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Established Brands
Established brands seeking innovation, evolving their positioning, launching new categories, and entering new markets.