the Cruiser pant

Campaign for wayre’s best-selling, evergreen product launch: the Cruiser pant–easy to put on, hard to take off. Set in a minimal studio, this campaign relied on contextual storytelling through styling pops of bright props. Directed product, branding and creative.

Client
wayre

Year
Spring 2023

Led the creative direction for wayre’s spring essentials campaign managing creative team to bring products to market. Partnered with cross-functional teams such as E-commerce, product, and marketing.
Casted vision for photo and video direction for multi-channel campaign and evergreen content. Produced and directed content shoot.
Partnered with marketing team to position the product inside the market and brand, resulting in becoming wayre’s best selling product.
Managed all areas of product including development, fit testing, product packaging, manufacturer relations, and customer feedback surveys.